How To Reverse-Engineer The 1,621 Most Profitable Ads Of All-Time...

...To Assemble High-Converting Sales

Copy Of Your Own In Just 7 Days

(PROOF BELOW: $909,126,315

In Profitable Advertising)

“Yippee Ki-Yay, Motherfucker.”

It’s one of those feelings you never forget.

In fact, there's nothing quite like it.

The day you experience it for the first time.

Your first “million-dollar-payday”.

It happened to me on July 31st, 2017.

1,294 days after I made my first online sale.

You're gonna want proof, huh?

I'll show you in just a moment.

But first, your top 10 reasons to finish reading (and "swipe") this beauty...

#10

The Obvious Benefits

  • The SURVIVAL of your copywriting career... depends 100% on your ability to assemble high-converting sales copy.
  • When your sales copy sells... you're in total control – with freedom from the fears & dangers of financial struggle.
  • If your sales copy DOESN'T sell... you either go back to that miserable 9-5 job, or you don't put food on the table.
  • Common wisdom equals common income... studying the "Original Copy Legends" gives you uncommon wisdom.
  • The value of this world-class collection… is equal to Claude Hopkins’ impact on the advertising and copywriting world.
  • You’ll own this lifetime resource… filled with unique creativity, inspiration, and ideas to "swipe" (for any offer).
  • You’ll read the most famous… headlines, hooks, appeals, pitches, and calls-to-action ever assembled.
  • When Drayton Bird speaks... the copywriting world listens.

#9

In The Past Three Months:

Elite-Level Copywriters Purchased

2,863,007 Total Ads

From Copy Heros

#8

Poor-Converting Copy Is

Your Confession

Poor-converting copy is a confession that you're following the wrong "school"

of copywriting...

...and by finishing (and "swiping") this letter, you'll discover...

...proven strategies used to slash the common confusion and frustration...

...suffered by most of today's struggling copywriters and advertisers.

Adopt these proven methods as your own...

...for each piece of sales copy that you assemble, and you'll be given a...

...a clear process for starting, finishing, and launching "winning"...

...ads, sales letters, and emails to profitably grow your online business...

...using the SAME methods used by the greatest ink-slingers of all-time.

The Critical Problem For

Copywriters In 2020

Most copywriters today...

...are only focused on the “new”, while…..

.maintaining blissful ignorance of the “old”.

Scrolling and clicking around…

...trying to load their copy chamber with six different magic bullets…

...new strategies, new software, new “gurus”.

New. New. New.

I see it every day.

And THAT’S the #1 problem.

It’s Called A “Copywriting Mix” –

And It’s A Fatal Strategy

It's the sorta botched job resulting from the shiny-object pandemic.

...as a recovering shiny-object addict, myself, I should know...

...my copy used to flop harder than a belly off a 50-foot high-dive...

...for 7 long, painful years because of this approach...

...until I discovered how to "swipe" "legendary sales copy.

That’s because the most SUCCESSFUL…

...and profitable advertising campaigns of all-time…

...were crafted by the "Original Copy Herps"...

...and LONG before the online guroos ravaging your feeds today…

...started peddling such rampant and dangerous misinformation.

And that’s why you’re not 100% to blame for your copywriting struggles...

...up until now, at least – because NOW...

...the responsibility for your success is yours to bear...

...but first, ask yourself these two questions:

Is the child to blame?

...the one who can’t ride a bike...

...because he was taught to ride a unicycle?

Is the marksman to blame?

...the one who can’t hit a 100-yard-target...

...because he was taught to use a 12-gauge shotgun?

Of course not – not until they've been shown a better way.

Now, here’s an interesting question for you...

#7

The Copy "Kingmaker"

What's the #1 thing EVERY successful copywriter has in common?

...they all own (AND STUDY) significant collections...

...of proven, profitable sales copy masterpieces...

...written by copywriting Hall-of-Famers!

It’s why “swipe files” are all the rage in our business these days...

...in fact, every “Original Copy Hero” I’ve studied...

...pays tribute to the genius minds that they studied from...

...the ones who paved their way – for this EXACT reason!

And every time I read one of their books...

...every time they mention an ad written by another copywriter…

...I stop everything I’m doing, hunt it down, study it...

...and add it to my personal swipe file collection.

That’s why my ad collection includes 4,000+ of these beauties...

...and just in case you think the Facebook “Ad Library”...

...is your best bet for building an epic swipe file...

IT'S NOT – AND THERE’S A SMARTER WAY!

...and by the end of this short letter...

...I’ll show you the exact swipe files...

...every elite-level copywriter MUST study...

...because when they're innovated upon in the right way...

...they're powerful enough to build digital empires.

The Biggest Misconception

About Swipe Files

The goal isn’t to copy or “ethically steal”. It’s to innovate...

...you see, everyone wants to create something brand new...

...but you can be just as successful (even more so), in fact...

...by imitating what’s ALREADY been successful in the past.

Here’s a controversial “copywriting truism" for you…

...there’s massive success to be had by innovating upon...

...the work of others, until you have great ideas of your own.

And unless you can assemble high-converting sales copy on your own...

...it’s in your best interest to COPY ideas first...

...then innovate them in your own unique ways.

As "Sir Gary Halbert"

Once Said...

“The ability to write ads and/or letters

that sell is by far the most wonderful money-

making skill you could ever hope to acquire. If

you master this skill you should never

again have to worry about money.

The ability to write copy that brings in orders

on a profitable basis is as rare as hen’s teeth.

And, if you can do it, I mean really do it, you

can virtually write your own ticket.”

He should know, he’s one of the most successful copywriters of all-time.

In fact, he flung his ink with such a big stick…

...he once wrote a 1-page, 361-word sales letter that generated…

...20,000+ paying customers PER DAY; while being...

...mailed out 600,000,000+ times...

...because it was so damn profitable for him.

(I don't know about you...but THAT's the only

kinda copy I want to learn, study, and swipe.)

Why You Should

Give A Damn...

If you’re in need of world-class copywriting and advertising…

...you’re gonna need to learn the skills...

...you're gonna need to have the tools, and...

...you're gonna need to know the processes...

...to do it for YOURSELF!

The bad news is...

...the small handful of elite-level copywriters today who can do it...

...assemble true, world-class, high-converting sales copy…

...are in such high demand that you can’t hire them, not without...

...spending an absurd price (and a handsome piece of your profits)...

...and even then, you still need to wait in line.

The good news is…

...you can learn to do it yourself (and faster than you think)...

...you just need a few critical pieces in place first...

...the right “mentors” to learn from...

...the right strategies to use on your own, as well as...

...the right sales copy masterpieces to innovate upon.

Once you have all of THAT...

...the yellow-brick-road to the "Copywriting Kingdom" is paved...

...with a new, repeatable process for turning your own words into wine...

... that smashes straight through all the confusion, frustration, and...

...even the painful learning curves that most copywriters suffer from...

...it takes all the mystery out of it!

#6

The Captain Of This Crazy-Ass Ship

(For Those Who Don’t Know Me)

My name is Matt.

I’m the founder of Copy Heros.

I'm also the lead researcher and publisher behind every ad collection.

It's now the fastest-growing ad collection library on the internet.

I started this project for copywriters, advertisers, and business owners.

Those just like you and me, who love to geek out over this kinda stuff.

Now, this may be a bit unconventional, but...

...I want to share some great feedback I got from a recent reader…

Are you ready for my “damning admission”?

Here's the deal...

I'm not known as one of the "greatest copywriters alive".

I've never been called a "copywriting guru".

Hell, before today... I'd bet you'd never even heard my name before.

Is that accurate to say?

haven't published a "best-selling" book on Amazon...

haven't created a fancy copywriting "script" software...

haven't launched a full-scale copywriting course...

haven't spoken at any of the major conversion summits.

Is that what you were expecting to hear?

Here's The Moral

Of The Story...

I started Copy Heros earlier in 2020.

I felt frustrated with the misinformation being taught about copywriting.

Misinformation that’s confusing, complex, and downright dangerous.

Long story, short…

I spent 7 years trying to make my first online sale.

No joke. It was brutal. And painful.

And also, unnecessary.

Praise To Master

Obi-Claude Kenobi

I owe a large debt of gratitude to the teachings of Claude Hopkins...

...along with dozens of other Copy Legends I’ve studied over the years

....but Claude – he sparked something within me that helped to...

...MAKE SENSE of all that left me so confused.

Once I started studying his ads...

...and ads from other Original Copy Legends like...

...David Ogilvy... Eugene Schwartz... Gary Halbert...

...John Caples... Bruce Barton... Robert Collier...

...Maxwell Sackheim... Joseph Sugarman...Victor Schwab...

...Joe Karbo... David Abbott... Neil French...

...James Webb Young, and... Gary Bencivenga...

...EVERYTHING started to change...

...in the way I assembled my own copy...

...after all, "everything changes, when everything changes".

That's What Makes This Opportunity

So Unique (For You)...

The value of this world-class swipe file...

...has ZERO to do with me, my authority, or my experience...

...and everything to do with YOUR ability to learn from...

...the greatest "Word Warriors" of all-time.

FULL DISCLOSURE...

...every single ad I've collected (4,000+ now)...

...across every collection... I've collected myself....

...none of the ads you're about to access were bought and repurposed.

And, if it does help to boost my "authority"...

...I have tasted success online as a direct result of...

...investing in the evolution of my copywriting abilities...

As They Say...

"The Proof Is In The Profits"

January 15th, 2014.

The day I made my first online sale.

That first year, my online business generated $127,017.62 in sales.

The very next year (last 7 months)... $932,921.84 in sales.

So, Why Am I Telling You All This?

To illustrate a vital point for every single copywriter...

...that YOUR ability to assemble high-converting sales copy...

...is your single greatest money-making skill you can ever acquire.

For those businesses in my "early years"...

...I was in charge of “words” and “numbers”, while my...

...business partner handled day-to-day back-end operations.

It was that early success when I realized the power of my own words...

...and my passion for copywriting, advertising, and studying...

...the “Old School Masters” has continued to grow ever since.

Today, I put all my time and effort into Copy Heros...

...and as a result – it's been a raving success...

...because it was born out of NECESSITY – not of desire.

#5

The Best Goddamn Ad Collection

Of Its Kind

It’s a swipe file collection like you’ve never seen before – guaranteed.

Inside, you’ll discover first-hand:

>>> What the highest-converting ads in the world look like...

>>> How to turn your swipe file into your most powerful asset...

(I'll also show you the top 10 most popular swipe files from last month.)

And not only that, but ALSO, here are the...

Top 5 Reasons Why You’ll Love Owning

This Lifetime Resource:

  • You’ll discover powerful, repeatable processes... startingfinishing, and launching “winning” sales copy... study a proven ad, innovate upon it, launch it, test it, rinse, repeat.

  • You’ll learn to assemble high-converting copy... headlines, appeals, hooks, pitches, and calls-to-action... designed to make your prospects take sales-advancing actions.

  • You’ll launch profitable products and services... with sales copy designed to optimize conversions... increase average order value... and grow the lifetime value of each customer. 

  • You’ll establish yourself as the go-to expert... for moving your customers from their biggest “pain”... to their desired “state of pleasure” – the true test of elite copywriters. 

  • You’ll transform your copywriting... from your biggest liability... to your single-greatest money-making asset... while growing your online business at a profit.

And It's Because Of

THESE Reasons...

That EVERY world-class copywriter and advertiser today…

...the ones who earn $1 million... $10 million...

...and even $100 million per year online…

...ALL have massive swipe files of the most successful ads of all-time.

Because of the strategies they study in the old-school ads they collect...

...are advanced-level techniques that can...

...breathe NEW LIFE into dead and underperforming offers…

...and help to transform and scale them into 6-, 7-, and 8-figures in sales.

And that’s why I’m most excited to share this brand new ad collection with you right now.

INTRODUCING:

Now, Don’t Go Getting The Crazy Idea That…

"Profit Swiping" Claude's most profitable copywriting strategies is difficult...

...just because the most successful copywriters of all-time did, too...

...because these strategies are simple and natural, and yet, they…

...become conversion powerhouses when studied and innovated upon.

In total, here's everything you'll be given inside the "Legendary Ads Vault: Claude Hopkins Collection"...

*1,621 Unique Ads... 

*7,606 Total Headlines (Primary & Sub-Headlines)...

*15 Full-Length Brand Campaigns (Chronological Order)...

#4

The Best News Of All

The 1,621 Claude Hopkins ads you’ll be given in the next few minutes…

...that’s "just the top" of what you’re about to receive, because...

...after years of studying Claude Hopkins' life's work...

...I’ve also come across some incredible, rare pieces of....

..Claude Hopkins' work that helps to “connect-the-dots”...

...between the wisdom of his most profitable ads and his results...

...and you're about to see it all on the screen in front of you.

YOUR FREE BONUS 4-PACK

#3

The "Competition"

#3

The Price – Let’s Reason Together On It

I built this collection by standards of my own...

...and they’re uncommon standards, because...

...it required me to scan through 100,000+ pages of vintage...

...newspapers and magazines in order to find each unique ad...

...and organize them all in chronological order for you.

And its single biggest sensation is the price at which I offer it to you...

...because the master "Claude Hopkins Collection" itself...

...the very first volume within the “Copy Heros Ads Vault”...

...results from a deep desire to provide you with the...

...highest degree of value a resource like this can provide.

So, if I’ve done that – and I believe I have...

...then the price is both unique and sensational, and thus provides you...

...with more value for your money than any other swipe file in existence...

...and I welcome (and encourage) you to decide that for yourself.

The FINAL STEP Before

Launching:

PRICE. That's what it always comes down to, doesn't it?

It was one last critical decision I still needed to make.

And boy, oh boy…

I ran through the gauntlet on this one!

Here was my original logic:

With immediate, lifetime access to the entire...

..."Copy Heros Ads Vault: Claude Hopkins Collection" (1,621 unique ads)...

...Scientific Advertising AND My Life In Advertising…

...the Claude Hopkins “Headlines Vault” (7,606 total headlines)...

...AND ALSO, his rare 1910 speech on the psychology of advertising…

A one-time payment of just $497 woulda been considered the...

...“Deal-Of-The-Decade” to every ambitious and open-minded...

...“True Student” of copywriting and advertising.

And at that price, it made perfect, logical sense...

...and then when you compare the “Price-Per-Ad” value with the only...

...other option (for $100 less, too)... it was an absolute no brainer.

It would’ve been a difference of:

>>> 60 ads for $597 ($9.95 PER AD) vs.

>>> 1,621 ads for $497 (just $0.31 cents PER AD).

**CUE: GLOBAL SHITSTORM**

When the Coronavirus pandemic started wreaking havoc...

...the world changed overnight as fellow copywriters...

...business owners and consumers alike began to struggle.

Then came the $6 Trillion Stimulus Package...

...issued by the U.S. Government because the financial devastation...

...had begun to outgrow our ability to keep up with it.

Because of that…

...I decided to make a “price pivot” and deliver even more value to you...

...by offering the largest Claude Hopkins Ad Collection in existence…

...for just $97.

Hell, at THAT price, you woulda owned – for life...

...1,621 of the most successful ads the world has ever seen for just…

...$0.12 cents each – 8,187% more value

than the only other option...

So, after considering the Arkham Insane Asylum at first...

...I decided to do something batshit crazy, by all definitions...

The Final Price:

Just $97

Some called me crazy.

My brother, he called me a moron.

I’ve been called worse.

You see, the value of this collection IS NOT on the price you pay for it...

...its true value lays in the useful knowledge you discover...

...and how you apply that newfound knowledge...

...to assemble "winning" sales copy with the INTENTION to profitably...

...grow your business through the power of your own words...

...because the value of Claude Hopkins is absolute.

So, WTF Am I Doing Giving

Away $909,126,315 Of Value...

For Just $97?

That's a great question – with a simple answer...

...you see, as the publisher of Copy Heros...

...I did some "global pandemic" research on what...

...the most important "buying factor" is for consumers right now...

And what I found didn’t surprise me, but it was the...

...exact reminder I needed to present this opportunity to you...

...in a way that prioritizes... how much you spend TODAY

....(regardless of how much value you receive in return)...

That's Why You Have

The Opportunity To

Pay Only $97

That's right, I'm only asking $97

...and I’m confident you’re going to love it...

...you could spend hundreds of hours researching to find this information..but no need.

And in case you were wondering – in terms of STRAIGHT VALUE…

...1,621 of the highest-converting ads for just $97 comes out to...

...230,414% more value (.004 pennies per ad) than the next best option.

That’s what Copy Heros is all about.

Is “digital scarcity” some kind of trick?

Yes. And sometimes no.

At this exact point rests a "do-or-die" decision for online businesses.

You see, we as copywriters... we hold all the power and skill to trick people.

Or, so we think.

But we’re wrong. We can’t fool any of the people, any of the time.

You see, there's a "twelve-year-old mentality" in this country:

Every six-year-old has one.

We’re a nation of smart people.

And most smart people ignore most "digital scarcity" tactics.

Because most "digital scarcity" tactics ignore smart people.

So we try new tricks. New gimmicks.

But new tricks and new gimmicks are one and the same.

Above all, the digital scarcity we add to our sales copy must be the truth.

For if we play tricks with the truth, we die.

Here’s Why You Should Act Now:

I’ve scheduled this first “Price Test A” to allow 500 total purchases.

These first 500 copywriters will be “Founding Members”.

They'll receive incredible future benefits, including...

...first access to every new ad collection published on Copy Heros...

...exclusive deals and bundles on future copywriting projects...

...future Copy Heros"swag", and a whole helluva lot more.

As I'm posting this image, there are only 139 spots left...

...and the spots are filling up even faster than I anticipated, which is...

...a great vote of confidence for you as you prepare to “pull the trigger”.

Once these next 139 spots are filled...

...this URL redirects to a new page dedicated to “Price Test B” ($497)...

...and my plan is to do that until I find the highest-converting price-point.

We’re All Copywriters And

Business People Here...

That's why there's no issue discussing this stuff with you.

Because I know you understand it, from a copywriter's perspective.

We don’t see this kinda truth & open-dialogue in sales letters these days...

...so this is my invitation to you...

...to take advantage of this unique opportunity right now...

...while it's still at the lowest price it ever has (or will) be offered...

...because soon, it'll be gone for good (automatically).

(*** The “DO THIS OR DIE” headline is inspired by an ad from my “Advertising Advertising House Ads" collection... how ad agencies advertise their own services... this collection is included also.)

3 Copywriting Lessons:

I’ve been at this exact crossroads many times before.

And I’ve learned all three lessons along my own journey.

And we all learn these three lessons at some point as a copywriter.

LESSON #1: Do Nothing

This is the easy one.

After all, what’s easier than doing nothing?

This lesson is easiest for copywriters who:

>>> Already have a thriving online business...

>>> Already studied all the Original Copy Heros...

>>> Already know how to assemble "winning" sales copy...

>>> Already have established authority in their market...

>>> Already have enough cash flow, customers, and credibility.

Every time you do nothing (or don’t need to do something)..

....there’s a valuable lesson to be learned..

....and if that’s you, I applaud your success...

...but, if that's NOT you (yet), there’s a second lesson we all face.

LESSON #2: Do It All On Your Own

This is the hard one.

Sure, it may take you a little while, maybe even 7 years (like me).

But is it impossible?

Not at all.

>>> Not if you research 100,000+ vintage newspapers & magazines.

>>> Not if you dedicate a few hundred hours to build your own swipe file.

Every time you try to figure it all out on your own..

....there’s a valuable lesson to be learned..

....and if that’s you, I commend your courage to brave the "solo path"...

...because I know first-hand what that level of work demands of you...

...but if that’s NOT you, either, there’s also a third lesson.

LESSON #3: Partner Up With Somebody

This is the exciting one.

Work with someone who’s been where you are (and where you wanna be).

>>> Someone who's built one of the world's greatest swipe files.

>>> Someone who's used copy to build 6- & 7- figure online businesses.

>>> Someone who’s already put in the hard, painful work.

>>> Someone who's willing to share the fruits of that labor with you.

Out of those three lessons… which one gives YOU what you most desire?

Only 139 “Founding Member” Spots

Left At This $97 Price…

The next 139 “Founding Member” spots are reserved...

...for the copywriters who take advantage of this unique opportunity, but..

....once all 500 spots are filled for this “Price Test A”, the price increases...

...because the most critical lesson Claude Hopkins taught me was to…

...TEST EVERYTHING – and I'm starting with the price of this opportunity...

...to find the highest-converting price point.

No tricks, no gimmicks, no false-scarcity.

The truth.

Once all the spots are filled, this page will auto-redirect to a new URL.

As I'm posting this image…

...there were only 139 “Founding Member” spots left.

(That’s what I’m calling the first 500 copywriters who see the value of this opportunity and take immediate action.)

That’s the caliber of copywriter I want to work with...

...but once all the spots are filled up, the price auto-increases to $497...

My goal here is to offer some exclusive access for viral feedback, then increase revenue.

Double P.S.

Swipe File Size Matters

By now, it’s crystal clear why YOU MUST own a world-class swipe file.

Here are the "Top 10" ad collections from last month.

(Based on customer purchases, not personal opinion):

  • Claude Hopkins 
  • David Ogilvy 
  • Eugene Schwartz 
  • Gary Halbert 
  • N.W. Ayer & Son "Legacy Theme"
  • Advertising Advertising "House Ads" 
  • John Caples 
  • Joseph Sugarman 
  • Robert Collier 
  • Joe Karbo

Is it crazy to own a swipe file with this much variety?

...only to the new-age copywriting kids...

...the ones who worship the "Facebook Ad Library"...

...and have never heard the names Hopkins, Ogilvy, Schwartz, Halbert...

...and you wouldn't have read this entire letter so far...

...if you were apart of "that camp", oh no.

It's MORE CRAZY NOT TO have this much variety in your swipe file...

...because the more styles of high-converting copy you study and test…

...the better your chances are of finding the perfect ad, word, or phase...

...the one that allows you to strike digital gold.

For example, this sales page alone…

...uses various “swipes” from at least a dozen different ads…

...(and all written by different “Original Copy Heros”).

And the craziest part of all...

...copywriters just like you are collecting these rare ads like...

...they're rolls of toilet paper in the middle of a global pandemic...Why?

Because the “Price-to-Value” ratio is an absolute no-brainer.

Here’s Why You Should Give

One Last Damn…

You have a unique opportunity to build a world-class swipe file right now.

And for mere pennies per ad.

Why?

Because the price points of everything will soon be tested.

Including the bonus ad collection opportunities below.

If you're feeling inspired to invest in your copywriting future, this is for you.

The value you receive increases proportionately.

No matter what, you start with the Claude Hopkins ad collection.

And that's a great goddamn place to start.

2 Things Are 100% Certain

If You’re Seeing This Page

  • Through divine intervention...you're one of the few to receive this opportunity at the lowest price it ever has (or will) be offered... 

  • If you’re seeing this page... it means there’s still a “Founding Member” spot available for the price of just $97...


If you’re ready to start kicking ads and taking names, click the red button below to “scroll to offer summary” at the bottom of this page.

FINAL P.S.

In The Spirit Of

"Ethical Copywriting"...

One of the most popular questions I receive from new customers is...

"I forgot to add the __________ Ad Collection to my original order, can I...

...buy it now WITHOUT having to buy the Claude Hopkins Collection again?"

And the answer is: YES

These "Original Copy Hero Legends" ad collections will be available for $97 each.

It's why Copy Heros will soon launch a digital storefront.

This is why I invite & encourage you to consider your decision carefully.

It'd be a shame to miss out on the opportunity to get all of them for just a one-time $97.

If you're ready to take the first step towards YOUR very own...

"Yippee Ki-Yay, Motherfucker" moment...

You already know what to do next.

Simply place your order below.

After all – readiness is rare & revolutionary.

I look forward to seeing what you choose to do next.

- Copy Heros

Ready To Own The LARGEST

Copywriters Swipe File EVER?